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苹果发布会没5G没惊喜,但有个“好消息”

放大字体  缩小字体 发布日期:2019-09-11 浏览次数:0

  北京时间9月11日凌晨1点,苹果2019秋季新品发布会在苹果总部的史蒂夫·乔布斯剧院正式举行,本场发布会的主题是“致创新”。苹果公司CEO库克登台后并没有过多寒暄。

  “浴霸”iPhone如期而至。

  与之前传闻一样,苹果一口气发布了三款新手机:iPhone11、iPhone11 Pro和iPhone11 Pro MAX。产品细节和这几个月网络上曝光的谍照、传闻差不多。除了升级了CPU,新款iPhone在整体外观设计上没有变化,依旧刘海屏,而背面则采用了“浴霸”后置三摄布局。

  网友热议,这是模仿华为此前推出的Mate20的“浴霸”形式。事实上,在发布会里,苹果的确把华为P30 Pro列入了对比性能行列。这也是苹果首次在发布会上将友商,特别是来自中国的华为进行对比。虽然,这场发布会并无惊喜,但还是有个好消息,和去年发布的iPhone XS系列相比,iPhone11的售价略有下降。

  全球手机进入存量市场,连技术也是如此,各大厂商都只能在屏幕、摄像头、CPU上不断升级。5G的到来某种程度上成为驱动人们换机的动力。

  可是,在5G商用元年,由于受限于与芯片供应商高通的专利战,5G依然缺席苹果新品发布会。这样的缺席会给中国手机厂商更多机会吗?

  华为上了PK名单

  尽管iPhone新品信息已于发布会前几个月就开始陆续曝光,但果粉们仍然觉得发布会应该还藏着“杀手锏”,这样才够匹配其“致创新”的Flag。

  苹果声称,新发布的A13仿生芯片是智能手机上最快的CPU和GPU,有着更快的Face ID人脸识别和性能表现,远远领先安卓等友商,而此次发布的三款机型都将搭载这款A13仿生芯片。

  这是苹果有史以来第一次在发布会上将自己的芯片与华为、三星等友商公开进行性能对比。这似乎也侧面说面,华为俨然成为苹果不可忽视的对手。

  至于续航,依旧是没有公布具体的电池容量,但苹果表示,iPhone11的续航时长比iPhone XR长一个小时,因此该机也成为继iPhone XR之后续航最长的iPhone;在Pro系列中,5.8英寸版比iPhone XS续航提升4小时,6.5英寸版比iPhone XS Max提升5小时,且两者均支持18W快充。

  但要说新款iPhone最大的提升,还是在摄影方面,库克也是为这一环节留足了时间。

  尤为值得一提的是,iPhone11 Pro的三颗镜头在视频拍摄时,可同时进行独立拍摄。强大的硬件让iPhone11 Pro在视频表现上颇为专业,这是此次发布会上最大的亮点。

  今年,苹果不得不重新考虑了价格策略。

  5G缺席

  苹果本次发布会只字未提5G。

  不过,用户却对此褒贬不一:支持者认为“5G手机目前依然是象征意义大于实际意义的噱头产品,不应过多顾虑”;批评者则认为“2019年进入5G元年,谁还会买一个不支持5G的手机?”

  进入2019年后,全球范围内5G商用的步伐都在提速,尤其在中国。随着工信部6月份颁发5G牌照的举措,各手机厂商纷纷推出自家的首款5G机型,目前已经获得5G入网证的机型至少有8款。

  这对早早布局了5G的国产手机厂商们来说,是不错的机会吗?

  “国内今年都是NSA的组网方式,就是说核心网还是用的4G网络,所以即便推了5G手机也没太大意义。”一名国产手机厂商内部人士向《中国企业家》透露。关键的5G终端大战还在后面。

  并非苹果之过

  新品发布会时,苹果的股价一度下跌,但发布会后,截止美股周二收盘,苹果股价上涨1.18%,报216.70美元。

  市场的反应是:虽然没有什么惊喜,但对销量还是有一定的信心。

  从发布的产品来看,苹果的确也没有给人太多惊喜。

  在重要的中国市场上,随着华为、小米、OV等崛起,挤占了大部分市场,华为推出的高端产品线更是在一定程度上分流了苹果的用户;在技术上,由于缺乏颠覆创新,其他厂商与苹果的差距也正在缩小。

  苹果面临的问题,其他厂商同样受困,整个手机元件技术、产品均没有颠覆性的进步,作为“集成商”也就只能提高某些局部性能了。

  这也是为什么虽然果粉对苹果的期待降低,但苹果的发布会还是会吸引手机行业和互联网圈关注的原因。业界是为了寻找方向和差距,而互联网圈则是看热闹了。

  有IT评论人感慨:“虽然对新iPhone已经完全没有了期待,但还是会看发布会,可能是一种习惯吧。”

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